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GUIDES · 26 · MIT LICENSED

Guides

Task-shaped, in the order you actually hit them. Where a guide explains a rule the product enforces — how a bounce is classified, what a segment compiles to, what a hundred thousand emails cost — the page imports the real function and shows you its real answer, rather than restating it in prose that would drift.

Deploy

4 guides

Getting an instance running, claimed, and pointed at a way to send.

Deliverability

8 guides

The part that decides whether any of the rest of it matters.

DeliverabilityBeginner · 13 minSPF, DKIM and DMARC, explained by the records you actually publishThe three records, what each one proves, and the exact values for your transport. Generated from the same code the setup screen uses, so the guide cannot drift from the product.DeliverabilityBeginner · 10 minVerify a sending domain, and read the verification screen honestlyHow verification checks each record over DoH, what the four states mean, and why a domain can sit at pending for an hour without anything being wrong.DeliverabilityAdvanced · 15 minMove DMARC from p=none to p=reject without losing mailA staged rollout with the percentage tag, what to look for in aggregate reports between stages, and the two sources of legitimate mail that always break first.DeliverabilityIntermediate · 14 minWhy your email goes to spam, in the order worth checkingA diagnostic order rather than a list of tips: authentication, then reputation, then list quality, then content. Includes a parser for the Authentication-Results header.DeliverabilityIntermediate · 11 minWarm up a new sending domainA schedule that starts with the people most likely to open, and how the send path learns an unpublished quota by watching rejections instead of guessing.DeliverabilityIntermediate · 11 minRead a bounce: eight classes, and what each one should do to your listPaste a real diagnostic and see how the product classifies it, including how long a soft bounce suppresses. Runs the actual classifier in your browser.DeliverabilityIntermediate · 9 minInbox placement is not delivery, and the difference is the whole gameWhy an SMTP 250 means accepted rather than inboxed, where real placement numbers come from, and how to read an estimate that is labelled as one.DeliverabilityAdvanced · 12 minOpen rates after Apple Mail Privacy ProtectionMPP pre-fetches every image, so a raw open rate measures nothing. How the privacy-adjusted rate is computed, which classification rules actually fire, and which are inert today.

Sending

3 guides

The transactional path: one message, a batch, a template.

Receiving

2 guides

Inbound mail, and reading a rejection.

Marketing

4 guides

Segments, broadcasts, automations and the exit link.

Platform

5 guides

Webhooks, keys, agents, cost, and moving in.